Master in Digital Marketing & Growth Hacking
Explore new strategies and master the art of digital growth. Learn, experiment, and take your ideas to the next level.
- Call for Applications 2026
- 60 ECTS
- Spanish or English
- Various Formats
Master Presentation
The Master in Digital Marketing & Growth Hacking prepares you to lead digital growth in a highly competitive environment. Through innovative methodologies and advanced tools, you will learn to design strategies for customer acquisition, conversion, and retention with a real impact.
From data analytics to automation and user experience optimization, the program will help you master the keys of modern digital marketing. With a 100% practical approach, you will work on real projects, enhancing your ability to generate measurable and sustainable results in any industry.
Degree and Modality
Barcelona
- Degree: EAE Business School Proprietary Master's (Full Time, Part Time) (EAE and Universitat de Lleida)
Master of Continuous Learning in Digital Marketing & Growth Hacking - Modality: Full Time (Spanish/English), Part Time (Spanish)
- Schedule:
- Full Time: 10 months. Monday to Thursday, with two Fridays off per month (intensive morning schedule).
- Part Time: 10 months. Tuesdays and Thursdays in the afternoon.
- Degree: Official (Hybrid) (EAE and Universitat de Lleida)
Master of Continuous Learning in Digital Marketing & Growth Hacking - Modality: Hybrid (Spanish)
- Schedule: Remote classes on Mondays, Wednesdays, and one Friday per week, plus a 5-week residential period in Barcelona.
Advantages of the Barcelona Program
- Advanced Digital Marketing Skills: Learn to handle key tools and strategies in SEO, SEM, social media marketing, Inbound Marketing, and Online Advertising, all essential for creating and optimizing high-impact digital campaigns
- Specialization in Growth Hacking: Master Growth Hacking, an experimental and creative strategy approach to achieve accelerated and sustainable growth in any business, leveraging the power of digital media.
- Master Artificial Intelligence in Marketing: This program provides you with the necessary skills to integrate AI into your marketing strategies, optimizing campaigns and processes to achieve better results more efficiently.
- Comprehensive E-commerce Management: Learn to handle all aspects of digital business, from the creation and management of e-commerce platforms to optimizing
- Practical and Applied Approach: Throughout the program, you will work on real projects, solve practical cases, and have access to masterclasses from industry professionals, allowing you to immediately apply your knowledge to real-world situations.
- Recognized Certification: Upon completion, you will receive two official degrees: Master in Digital Marketing & Growth Hacking from EAE Business School and Master of Continuous Learning from Universitat de Lleida, offering you high-quality training with international prestige.
- Customer Journey Management Competencies: Learn to manage the customer experience comprehensively, optimizing each phase of the consumer journey, from attraction to retention, and how to implement effective omnichannel strategies.
- Practical Certification and Knowledge: Throughout the program, you will gain hands-on experience with e-commerce platforms and apply marketing automation and data analytics tools to make strategic data-driven decisions.
Rankings
Best Master in Digital Marketing & Growth Hacking in Spain by EdUniversal Ranking 2024–25.
Career Opportunities of the Master in Digital Marketing & Growth Hacking
- Digital Marketing Manager
- Content Marketing Specialist
- Social Media Manager
- SEM/SEO Specialist.
- Growth Hacking and Strategy
- Growth Hacker.
- Head of Growth.
- Performance Marketing Specialist.
- Digital Strategist.
- E-commerce y UX:
- E-commerce Manager.
- User Experience (UX) Designer.
- Conversion Rate Optimization (CRO) Specialist.
- Automation and Data Analysis
- Marketing Automation Specialist.
- Digital Marketing Data Analyst
- CRM Manager.
- Business Management and Consulting
- Digital Business Consultant.
- Chief Marketing Officer (CMO).
- Digital Transformation Consultant
- Innovation and Technology
- AI Integration in Marketing Specialist
- Product Manager for Digital Products
Admission Profile
Educational Background
To access the Master in Digital Marketing and Growth Hacking, candidates must:Hold a university degree with prior knowledge in the field or have extensive professional experience in this discipline.
Employment Report
Companies employing our students
- SAP
- Glovo
- CaixaBank
- Gartner
- Grupo Planeta
- We Are Marketing
- HP
- Beko
Study Plan in Barcelona
Total Credits: 60 ECTS
Full Time / Part Time
- Growth Hacking: The Scientific Method
- E-commerce: Offer, Demand, Channels, Markets, and Marketplaces
- Marketing in Search Engines (SEO), Apps (ASO), and Ads (SEM)
- Inbound Marketing & Social Selling
- Artificial Intelligence & Growth Hacking Strategy
- UX Development in E-Commerce
- Marketing Automation and Martech Tools
- Data Analytics & CRO
- Global Business Management
- Final Project
Hybrid Learning
- Market Research, Information Management, and Decision Making
- Financial Impact of Strategic Decisions
- Commercial and Marketing Planning Process
- Marketing in Digital Environments
- Client and Key Account Management
- Communication Strategies
- The Digital Ecosystem
- Marketing for Customer Attraction, Conversion, Retention, and Loyalty
- Final Project
International Residency and Minors at EAE Barcelona
Boost your career at EAE Business School Barcelona where success begins from day one. Receive personalized support before starting your master’s program, gain access to our exclusive job board, and participate in Power Skills workshops and Specialization Labs. Improve your professional profile with AI tools and connect with companies at events like Job Dating. Additionally, benefit from global partnerships with institutions such as MIT and UC Berkeley.
Barcelona
Digital Marketing Tools
SEO, SEM, and ASO: Optimize visibility in search engines and apps, using key tools for managing online campaigns and improving digital presence.
Marketing Automation and Martech Tools: Learn to implement marketing automation platforms to personalize experiences and optimize communication with users.
Data Analytics & CRO: Master tools for data collection and analysis, enabling you to measure performance and optimize conversion rates.
E-commerce Platforms: Gain experience using key platforms for managing online stores and optimizing the shopping experience.
UX Design: Improve user experience in e-commerce using tools and methodologies centered on customer-focused design.
Program Directors
Admission Requirements
We are with you every step of the way.
Financing Options for the Master in Digital Marketing & Growth Hacking
Economic Aids We Offer
- Discount for Full Payment.
- Custom Discounts tailored to your needs.
- Interest-Free Financing depending on the program and modality.
This scholarship is aimed at on-site master’s students who have demonstrated outstanding academic performance. To apply, a minimum average grade of 8.5 out of 10 is required.
Aware of the importance of promoting female presence in leadership positions, we offer this scholarship for women with an outstanding academic record and strong leadership potential. Experience, responsibilities, and career trajectory will be evaluated.
Entrepreneurship requires creativity, sacrifice, and preparation. This scholarship is for SME managers, self-employed professionals, and individuals with their own business project, provided the company was created within the same year of the application.
We promote equity and access to education for all. This scholarship recognizes the talent of students with a minimum accredited disability of 33% or specific educational support needs, rewarding their academic performance and commitment to their education.
In a globalized world, international experience is key for professional development. This scholarship is for students whose academic programs include an international mobility option, helping cover costs associated with enrollment at the destination university.
Student Testimonials
-
Angelo Becerra Alumno Barcelona"My experience at EAE Barcelona has been a personal challenge and a significant growth opportunity in every sense. You find a lot of technology here; it’s an incredible innovation center at a global level, not just in Europe, and that sets it apart."
- Analía Benites Alumno Barcelona
"Whenever I compared schools and programs, I always came back to choose EAE. It’s a prestigious school with excellent professors, a well-structured curriculum, a great job board, and more. I took the Master's in Digital Marketing and E-Commerce and loved it. All the professors had experience and were well-prepared, and the support for finding internships was top-notch. As soon as I started my search, I found opportunities."
FAQs for the Master’s in Digital Marketing & Growth Hacking
It is a postgraduate program that trains professionals in advanced digital marketing strategies and growth hacking techniques. This master’s covers areas such as user acquisition, campaign optimization, data analytics, and the implementation of innovative tactics to drive rapid and sustainable growth for brands and businesses in the digital environment.
This program prepares you for roles in areas such as digital marketing management, acquisition campaign management, digital analytics, and growth hacking. With this specialization, you can work in startups, digital agencies, or lead growth projects in established companies, implementing effective strategies to acquire and retain users in innovative ways.
While a Master’s in Digital Marketing focuses on brand promotion and positioning in digital environments, the Master’s in Digital Marketing & Growth Hacking adds a focus on accelerated growth tactics. These tactics emphasize experimentation and optimization at every stage of the conversion funnel to maximize impact in the shortest time possible.
This master’s is designed for professionals interested in digital marketing and innovation. Whether you want to specialize in acquisition and growth techniques or apply a results-oriented marketing approach, it’s ideal for individuals with an analytical and creative mindset who are interested in the digital environment and using data to drive business strategies.
Prior experience is not mandatory, but basic knowledge of digital marketing or experience in sales can be very helpful to make the most of the program. However, the master’s is designed to adapt its learning experience to different levels of expertise.
This master’s allows you to develop skills in data analytics, conversion funnel optimization, user acquisition, and experimentation techniques. You will also learn to use digital marketing tools, SEO, SEM, social media, email marketing, and automation to design and execute growth strategies tailored to the dynamics and changes of the digital environment.
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