Master’s in Marketing and Sales Management
Learn the tools to meet consumer needs while developing as an executive, turning market challenges and opportunities into competitive advantages for clients and your company.
- Call for Applications 2026
- 60 ECTS
- Spanish or English
- Various Formats
Master Presentation
The Master’s in Master in Marketing and Sales Management is designed to respond to the ever-changing business environment by training professionals capable of leading these changes. You will learn how to handle the arrival of new competitors in the market, the foundations of digital marketing, commercialization strategies, and how to generate value for both the company and its customers.
Degree and Modality
Barcelona
- Degree: Proprietary (EAE and Universitat de Lleida)
University Master in Marketing Management (Mention Sales Management)
- Format: Full-Time (Spanish / English)
- Schedule: 10 months, Monday to Thursday, and two Fridays per month (morning or afternoon group)
- Degree: Proprietary (EAE and Universitat de Lleida)
University Master in Marketing Management (Mention Sales Management)
- Format: Hybrid (Spanish)
- Schedule: 10 months, Mondays and Wednesdays remotely, plus a two-week residential stay in Barcelona
Madrid
- Degree: Proprietary (EAE and UNIE)
Master in International Marketing Management
- Format: Full-Time (10 months)
- Schedule: Monday to Friday (mornings)
- Degree: Proprietary (EAE and UNIE)
Master in International Marketing Management
- Format: Hybrid (12 months)
- Schedule: Monday to Thursday
Advantages of the Barcelona Program
- Strategic market planning and customer-focused commercial strategy development to understand and anticipate consumer needs.
- Strong training in digital marketing and key account management, including techniques such as SEO, SEM, and CRM for a comprehensive online approach.
- Practical experience on the Barcelona campus, where you will apply knowledge in real-world projects with a global perspective.
- A program recognized in top higher education rankings, with prominent positions in Spain and Europe, enhancing the international projection of our students.
- Preparation for HubSpot Academy certification in Digital Marketing, adding a unique value to your profile in today’s job market.
Advantages of the Madrid Program
- Gain the ability to anticipate and uncover opportunities, assuming the role of a leader in projects in this new context.
- Acquire the keys to generating value and enabling growth in any company.
- Develop competencies for implementing customer- and market-oriented management systems.
- Membership in the Spanish Marketing Association: As a student, you can become a member and access all its resources
Rankings
Best Master in Marketing and Commercial Management in Spain by QS World University Rankings 2024.
Best Master in Marketing and Commercial Management in Spain by EdUniversal Ranking 2024–25.
Best Master in Marketing and Commercial Management in Spain by El Mundo 2024.
Best Global Master in Marketing and Commercial Management by El Mundo 2023.
Best Master in Marketing and Commercial Management by Youth Incorporated 2025.
Student Profile and Career Opportunities
Full-Time Student Profile:
Hybrid Student Profile:
Career Opportunities for Master’s in Master in Marketing and Sales:
- Chief Marketing Officer (CMO)
- Chief Commercial Officer (CCO)
- Product Manager
- Sales Manager
- Marketing Consultant
- Marketing Specialist
- Customer Service Manager
- Key Account Manager
- Account Executive
Admission Profile
Academic Level:
Applicants must have a university degree, preferably in the fields of Economics, Business, or Marketing.
Work Experience:
A minimum of 2 years of professional experience is required.
Employment Report
Companies employing our students
- Johnson & Johnson
- Sephora
- Aristocrazy
- Ford
- P&G
- Alcampo
- Mondelez
- L’Oréal
- LVMH
- Samsung
- TikTok
- Heineken
- Novartis
- Mercadona
- Banco de Bogotá
- ABB
- Criteo
- Kantar
- Vodafone
- IBM
Study Plan in Barcelona
Full Time
Total Credits: 60 ECTS
- Market Research, Information Management, and Decision-Making
- Financial Impact of Strategic Decisions
- Commercial and Marketing Planning in Organizations
- Marketing in Digital Environments
- Key Account and Customer Management
- Communication Strategies
- Sales and Commercialization Strategies
- Customer-Focused Commercial and Marketing Strategies
- Final Master’s Project
Hybrid
Total Credits: 60 ECTS
- Development of Business Strategies and Operations
- Market Research
- Finance and Management Control for Marketing and Commercial Directors
- Business Ecosystem, Open Innovation, and New Ventures in the Digital Era
- The New Customer Mindset and Customer-Centric Vision
- Value Development in the Company: From Brand Strategy to Product Strategy
- Omnichannel: The New Paradigm of Distribution Strategy
- Delivering Value to Customers: Communication and Sustainability
- Commercial Strategy: Managing Strategic Alliances and Clients
- Sales Network Management and Adaptation to Change
- Business Analytics and Predictive Commercial Models
- Final Master’s Project
International Residency and Minors at EAE Barcelona
Boost your career at EAE Business School Barcelona where success begins from day one. Receive personalized support before starting your master’s program, gain access to our exclusive job board, and participate in Power Skills workshops and Specialization Labs. Improve your professional profile with AI tools and connect with companies at events like Job Dating. Additionally, benefit from global partnerships with institutions such as MIT and UC Berkeley.
Study Plan Madrid
Full-Time
Total Credits: 60 ECTS
- Strategic Management of International Marketing: Key to Success in Global Markets
- Development of Marketing Professionals in a Global Environment
- Global Markets: Research and Identifying the Value Proposition
- Value Creation in International Markets
- Delivering Value to International Customers
- International Sales and Commercialization Strategy
- Economic and Financial Management of Strategic Marketing Decisions
- Digital Marketing in International Environments
- External Internships
- Final Master’s Project
International Stay and Minors at EAE Madrid
EAE Madrid has international agreements with several universities and study centers. At the end of the master's program, you have the possibility to take a one-week residential program (at an additional cost) at the institution of your choice. You can choose between institutions such as Pace University, UBI Business School, Babson College, Amsterdam University, etc.
In addition, you can complete your training with a minor of 6 ECTS in subjects such as: Marketing Trends, Business Management, Tech Trends and New Leadership.
Barcelona
Tools
The program includes training with key tools like HubSpot Academy for certification in digital marketing, sales, and customer service, enhancing your professional career.
Madrid
Advanced Tools
You will learn client management tools such as CRM, along with various digital techniques for selling, communicating, and positioning your product in the market.
Program Directors
-
César Moreno
Director of the Madrid program
International Faculty
-
Miguel Valle-Inclán
Madrid -
Lisardo de Pedro
Madrid -
Icíar Martínez Núñez
Madrid -
Bethlem Boronat
Madrid -
Pablo Contreras
Madrid -
Joan Roca
Madrid -
Ángel del Castillo
Madrid -
Alexia de la Morena
Madrid
Admission Requirements
We are with you every step of the way.
Scholarships and Financial Aid for Master in Marketing and Sales Management
Economic Aids We Offer
- Discount for Full Payment.
- Custom Discounts tailored to your needs.
- Interest-Free Financing depending on the program and modality.
This scholarship is aimed at on-site master’s students who have demonstrated outstanding academic performance. To apply, a minimum average grade of 8.5 out of 10 is required.
Aware of the importance of promoting female presence in leadership positions, we offer this scholarship for women with an outstanding academic record and strong leadership potential. Experience, responsibilities, and career trajectory will be evaluated.
Entrepreneurship requires creativity, sacrifice, and preparation. This scholarship is for SME managers, self-employed professionals, and individuals with their own business project, provided the company was created within the same year of the application.
We promote equity and access to education for all. This scholarship recognizes the talent of students with a minimum accredited disability of 33% or specific educational support needs, rewarding their academic performance and commitment to their education.
In a globalized world, international experience is key for professional development. This scholarship is for students whose academic programs include an international mobility option, helping cover costs associated with enrollment at the destination university.
Student Testimonials
-
Oslin Abdula Barcelona"This is truly a full-time master’s program, covering many areas from market research and digital marketing to finance. It’s very comprehensive and always business-focused. I also enjoyed taking advantage of EAE Barcelona's additional options, such as Power Skills workshops and career advisory services. The experience was incredibly fulfilling in an amazing city."
- Ashley Palencia Barcelona
"The experience at EAE Business Hybrid helped me grow both professionally and personally. We had two weeks of intensive classes on Marketing and Commercial Management, where I was able to consolidate everything I had learned over the previous months of virtual classes. Meeting my classmates was an unforgettable experience. I highly recommend the Hybrid format to anyone who cannot physically relocate to Barcelona but still wants to expand their knowledge."
- María Emilia Suárez Dirani Madrid
"I’ve been in EAE Business School Madrid for two weeks, and I am confident I made the right decision in choosing this school to continue my professional and personal growth. The professors are exceptional professionals from whom I will learn a lot. I plan to make the most of this time to enrich not only my experience but also my classmates'."
FAQs for the Master in Master in Marketing and Sales Management
It is a program designed to train professionals who can lead changes in dynamic business environments. Students will learn to implement digital marketing strategies, commercialization, and value creation for both companies and clients.
Yes, after completing the academic period in Barcelona, students can participate in a two-week stay at Kean University (USA), focusing on Retail & Services Marketing. This stay has an additional cost.
This program equips you with advanced knowledge in strategic marketing, commercial management, and communication, preparing you for high-responsibility roles such as Chief Marketing Officer (CMO), Commercial Director, Product Manager, Brand Manager, Key Account Manager, or Direct Marketing Specialist.
This program is ideal for professionals with backgrounds in business administration, communication, advertising, economics, or related fields seeking specialization in marketing and sales. It is also suitable for professionals with sales or commercial management experience aiming for leadership roles.
Related Programs
-
Master in Digital Marketing & Ecommerce
Marketing, Communication and Sales -
Master in Customer Experience
Marketing, Communication and Sales -
Master in Consumer Psychology and Behavior
Marketing, Communication and Sales -
Master’s in Commercial Management and Sales
Marketing, Communication and Sales -
Master in Digital Marketing & Growth Hacking
Marketing, Communication and Sales
