Master's in Commercial and Sales Management
Discover your own path and start changing what you want to change.
- April 2026
- 60 ECTS
- Spanish
- Part Time
Master Presentation
The Master’s in Commercial Management and Sales is designed to train the commercial leaders of the future, focusing on aspects such as quality, organizational efficiency, and its activities. By the end of the program, you will have acquired the knowledge and skills necessary to increase the competitiveness of your organization, and you will be able to plan more lasting and effective sales strategies.
Throughout the program, you will prepare to successfully face the most demanding challenges of today’s commercial environment, standing out for your ability to innovate and make strategic decisions. You will work with real cases and cutting-edge tools, develop key skills such as leadership and negotiation, and expand your professional network with industry experts and peers, ensuring comprehensive training focused on success.
Degree and Modality
Madrid
- Degree: Own Degree (EAE and UNIE)
Master’s in Commercial Management and Sales by EAE Business School
Master’s in Permanent Education in Commercial Management and Sales by the Universidad Internacional de la Empresa (UNIE).
- Modality: Weekends (Spanish)
- Schedule:12 months, Friday and Saturday
Advantages of the Program in Madrid
- You will learn the keys to implementing new innovative processes in customer and market-oriented management, analyzing opportunities and risks that may arise from new trends.
- You will acquire the necessary knowledge to drive a commercial strategy within an organization in a new technological and data-driven reality.
- You will develop the necessary competencies to lead high-performance sales teams.
Rankings Madrid
Student Profile and Career Opportunities
Student Profile
Career Opportunities for the Master’s in Commercial Management and Sales
- Commercial Director/Sales Director
- Direct Marketing Manager
- Key Account Manager
- Sales Manager
- Trade Marketing Manager
- Commercial Advisor/Commercial Analyst
Admission Profile
Educational Background
To access this master’s program, a prior university degree is required, preferably in the field of Economics, Business, and Marketing.
Work Experience
A minimum of 2 years of work experience.
Employment Report
Companies employing our students
- Samsung
- Vodafone
- LVMH
- Ogilvy
- P&G
- Johnson&Johnson
- Danone
- L’Oreal
- Glovo
- Netflix
Study Plan Madrid
Total Credits: 60 ECTS
- Module 1: Liquid organizations, open innovation, and new business in the digital era
- Module 2:Market research and sales forecasting, keys to business strategy development
- Module 3:Omnichannel strategies and e-commerce
- Module 4:Development of business and enterprise strategies
- Module 5:Sales network management and adaptation to new working methods
- Module 6:Management of alliances and key clients. The role of KAM
- Module 7:Business analytics and commercial prediction models. The importance of "data-centric" technologies in boosting sales teams' productivity
- Module 8:Soft Skills: leadership, negotiation, and management control for Commercial Directors
- Module 9:Final Master’s Project
International Stay and Minors EAE Madrid
EAE Madrid has international agreements with several universities and study centers. At the end of the master's program, you have the possibility to take a one-week residential program (at an additional cost) at the institution of your choice. You can choose between institutions such as Pace University, UBI Business School, Babson College, Amsterdam University, etc.
In addition, you can complete your training with a minor of 6 ECTS in subjects such as: Marketing Trends, Business Management, Tech Trends and New Leadership.
International Faculty
-
César Moreno
Director of the Madrid program -
Lisardo de Pedro
Madrid -
Javier Lorente
Madrid -
Ángel Andreu Escario
Madrid -
Jorge López Cifre
Madrid -
Javier Rivas
Madrid
Admission Requirements
We are with you every step of the way.
Financing and Scholarships for the Master’s in Commercial Management and Sales
Economic Aids We Offer
- Discount for Full Payment.
- Custom Discounts tailored to your needs.
- Interest-Free Financing depending on the program and modality.
This scholarship is aimed at on-site master’s students who have demonstrated outstanding academic performance. To apply, a minimum average grade of 8.5 out of 10 is required.
Aware of the importance of promoting female presence in leadership positions, we offer this scholarship for women with an outstanding academic record and strong leadership potential. Experience, responsibilities, and career trajectory will be evaluated.
Entrepreneurship requires creativity, sacrifice, and preparation. This scholarship is for SME managers, self-employed professionals, and individuals with their own business project, provided the company was created within the same year of the application.
We promote equity and access to education for all. This scholarship recognizes the talent of students with a minimum accredited disability of 33% or specific educational support needs, rewarding their academic performance and commitment to their education.
In a globalized world, international experience is key for professional development. This scholarship is for students whose academic programs include an international mobility option, helping cover costs associated with enrollment at the destination university.
FAQs for the Master’s in Commercial Management and Sales
It is a postgraduate program designed to train professionals in managing sales teams and developing commercial strategies that drive growth and competitiveness for businesses.
This master’s prepares you for roles such as Commercial Director, Sales Director, Sales Manager, Direct Marketing Manager, Trade Marketing Manager, Key Account Manager, and Commercial Advisor or Analyst. These positions will allow you to lead sales teams, design effective commercial strategies, and improve relationships with key clients, contributing to the company’s growth.
You will acquire skills in leading sales teams, negotiation, key account management (KAM), commercial planning, and using digital tools to optimize sales processes.
The program is aimed at professionals with experience in sales, marketing, or commercial management who wish to enhance their strategic and leadership skills to advance in their career and assume higher-level roles.
A Commercial Director is responsible for defining and executing the company’s commercial strategy, leading the sales team, and setting sales and growth objectives. They oversee the development of direct marketing and trade marketing campaigns, manage relationships with key clients (Key Accounts), and analyze the performance of strategies to optimize commercial results. Additionally, they identify market opportunities and create plans to expand the company’s presence across various segments.
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