Today’s business environment is constantly evolving. Globalization, new information technologies and new distribution channels are all changing the perspective of marketing and the way we sell. To compete in a global setting, we have to access new markets, tackle new competitors and, most importantly, approach commercial and marketing management from a more innovative perspective.
Consumers are increasingly demanding and have access to information to help them make decisions. To fulfil their demands, companies need well-rounded professionals, with updated training in marketing, the skills to cater for an increasingly fluctuating market and the capacity to take full advantage of new technologies.
The Máster en Marketing y Gestión Comercial is designed to enable you to lead these changes and transform the market opportunities and challenges into competitive advantages for the company. The program gives you solid training in both marketing and commercial management, as well as insight into the latest marketing trends and an in-depth understanding of the organizational aspects that generate corporate value, a key factor for the growth of any organization.
At the end of the program, you have the opportunity to take part in a two week residential program at Kean University (USA).
Gaining a command of techniques and sources for obtaining information and an in-depth understanding of the creation of an information system for Marketing, Sales and Competitive Intelligence. Analysing the market situation, defining the different scenarios, ascertaining the opportunities and developing the marketing strategy.
Identifying opportunities, threats and possibilities for change within the company setting, directing the strategy in response to the potential sales scenarios. Getting an in-depth insight into the opportunities and risks generated by the latest trends that emerge every day, as well as adapting the company to the competitive environment.
Leading and motivating teams in a globalized and multicultural setting. Understanding how the Marketing and Sales Department should related to the rest of the organization in order to enhance the company’s value.
Business and marketing planning process in organizations - 5 ECTS:
Market research, information management and decision making - 5 ECTS:
Financial impact of strategic decisions - 5 ECTS:
Marketing in digital environments - 5 ECTS:
Creation of value in the company - 5 ECTS:
Value delivery - 5 ECTS:
Sales and marketing strategies - 5 ECTS:
Management of clients and key accounts: new models of commercial organization - 5 ECTS:
Customer-centric marketing business strategies - 5 ECTS:
Master´s Thesis- 15 ECTS:
Strategic management of international marketing: key to competition and success in global markets¨ - 6 ECTS
Development of the marketing professional in a global environment - 6 ECTS
Global markets: research and identification of the value proposition - 6 ECTS
Creation of value in international markets - 6 ECTS
Economic-financial management of strategic international marketing decisions - 6 ECTS
Digital marketing in international environments - 6 ECTS
Delivery of value to the international client - 6 ECTS
International sales and marketing strategy - 6 ECTS
Minor- 10 ECTS
External internships - 6 ECTS
Thesis - 6 ECTS
We know that everybody is different and has their own unique interests and professional path to follow. With this in mind, our educational model is designed to let you personalize your studies. Minors are elective courses that ensure that your training is tailored to you, giving you the opportunity to explore cross-profile contents that broaden the horizon of your Master.Find out about the Minors
To teach at one of the best business schools, you need to have a passion for teaching. Our lecturers have this passion in their DNA, but they are also executives and professionals with a sound knowledge of the current business reality, as well as researchers who contribute relevant knowledge through their studies and publications.
Directora del máster en Barcelona / Director of the Master in Barcelona
Partner en Nora & Pierre. Partner en Enrédame Comunicación.
Doctora en Comunicación, Universidad Complutense. Máster en Marketing Digital Internacional, Universitat Pompeu Fabra.
Directora del Máster en Madrid / Director of the Master in Madrid
Business Brand Manager, periodista y neuropsicóloga especializada en Publicidad, Marketing, Comunicación y Ventas. Licenciada en Psicología (Facultad de Psicología UNED) y en Periodismo (Universidad Complutense de Madrid)