Máster en Marketing y Gestión Comercial

You will gain the tools required to fulfil consumers’ needs, while developing as an executive, turning challenges and market opportunities into competitive advantages for your clients and your company.

Discover your own path and start changing what you want to change.
2025 call with special financial aid program

ADMISSION

Format Full Time

Learning Method On Campus

Duration / Credits ECTS 10 months / 60 ECTS

Language Spanish

Campus Barcelona / Madrid

Early bird discount Call 2025

You don’t have to be a Marketing expert to realize that technology is changing the world of business, but it is essential to have great training and knowledge in Marketing and Commercial Management in order to dominate the market. The market has changed and, as a result, so have customers.

Customers are now an active part of the equation, interacting and striving to associate themselves with brands that share their values. Consumers are increasingly demanding and it is no longer enough just to convince them, you have to make them fall in love.

Therefore, Marketing professionals have to keep ahead of the market by having a proactive attitude and a bold character. Companies are looking for profiles who take risks, with personality and who can transmit their spirit to the brand that they represent.

Taught in-person at both the Madrid and Barcelona campuses, the Master in Marketing and Commercial Management will transport you to scenarios in which you can develop your ability to detect market opportunities, gaining insight into the key factors and tools for generating the value that your business needs in order to lead.

Can’t study Full Time?

You don’t have to live in Spain to do your Master. You can do 80% of the program from your home country through our Hybrid format.

Discover the Global Master in Marketing and Commercial Management in the Hybrid format.

Knowing and Doing

Not only will you learn how to create marketing strategies, but also how to apply them using the most advanced tools and software to optimize your campaigns.

Classmates, Friends and Contacts

Just like you, the people working alongside you on the program will become professionals with whom you can learn, share and lead the marketing of the future.

2 cities + 1

Madrid or Barcelona, you decide (we know that is a tough choice). But we are sure that you will want to take part in the optional residential program at Kean University. That’s right, in New York.

ROI

The Return on Investment of this Master is high as your investment guarantees that you will benefit personally and professionally in the short, medium and long term.

Acclaimed by the most respected associations

EAE Business School is affiliated to the UPC an associate of the leading Marketing associations. Moreover, the Master is taught by leading professionals in the sector, who will accompany and support you throughout your learning experience.

TOP 22

One of the best business schools in the world

América Economía 2019

TOP 6

One of the best Masters in the field of Marketing in Spain

El Mundo’s 250 Best Masters ranking 2018

TOP 40

Ranked among the top 40 global MBAs in Europe

QS Global MBA rankings 2020

Discover our campus in Barcelona and Madrid

View more EAE BARCELONA

View more EAE MADRID

Master BCN

Master in Marketing and Sales

It's designed to enable you to transform market challenges and opportunities into competitive advantages for the company

Learning Method: Classroom
Format: Full Time
Language: English
Créditos: 70

Máster MAD BCN

Máster en Marketing Digital & E-Commerce Part Time

Te enseñará las claves de la planificación digital y a desarrollar correctamente la experiencia del usuario

Learning Method: Presencial: Weekend
Format: Executive Education
Language: Español
Créditos: 70

Máster MAD

Máster en Customer Experience & Innovation Part Time

Tiene el objetivo de crear profesionales que dispongan de las destrezas para desarrollar e implementar con éxito procesos de innovación

Learning Method: Presencial: Weekend
Format: Executive Education
Language: Español
Créditos: 70

Máster MAD BCN

Máster en Customer Experience & Innovation

Tiene el objetivo de crear profesionales que dispongan de las destrezas para desarrollar e implementar con éxito procesos de innovación

Learning Method: Presencial
Format: Full Time
Language: Español
Créditos: 70

Máster MAD BCN

Máster en Psicología y Comportamiento del Consumidor

Tiene como objetivo proporcionar los conocimientos necesarios para transformar la información en verdaderos insights para el negocio

Learning Method: Presencial
Format: Full Time
Language: Españo
Créditos: 70

Máster MAD BCN

Máster en Dirección de Marketing

Te ofrece una formación actualizada para responder a las últimas exigencias del mercado

Learning Method: Presencial: Weekend
Format: Executive Education
Language: Español
Créditos: 70

Máster Internacional en Dirección de Marketing y Desarrollo de Mercados

Máster MAD BCN

Global Máster en Marketing y Gestión Comercial

Diseñado para formar profesionales que lideren los cambios y sepan convertir las oportunidades y retos del mercado

Learning Method: Hybrid
Format: Global Education
Language: Español
Créditos: 60

Máster Internacional en Finanzas Corporativas

Máster MAD

Global Máster en Finanzas Corporativas

Confeccionado con el objetivo y la misión de proporcionar a sus participantes una sólida y actualizada formación financiera.

Learning Method: Hybrid
Format: Global Education
Language: Español
Créditos: 60

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Barcelona Madrid

EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), Post office box 221 of Barcelona, or by email to lopd@eae.es. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.

Máster en Marketing y Gestión Comercial

Can’t study Full Time?

The Reasons Why

To choose the Master in Marketing and Commercial Management

TOP 22

TOP 6

TOP 40

Discover our campus in Barcelona and Madrid

View more EAE BARCELONA

View more EAE MADRID

Where do our students work?

Master in Marketing and Sales

Máster en Marketing Digital & E-Commerce Part Time

Máster en Customer Experience & Innovation Part Time

Máster en Customer Experience & Innovation

Máster en Psicología y Comportamiento del Consumidor

Máster en Dirección de Marketing

Global Máster en Marketing y Gestión Comercial

Global Máster en Finanzas Corporativas

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