EAE’s Hybrid Methodology: The impact of the new educational approaches in the current context
03 de June de 2020
03 de June de 2020
How are business schools tackling the situation caused by the pandemic? What strategies are they implementing to continue achieving their task of training the leaders of the future? These were just some of the questions addressed in the online event Education 2020, in which EAE took part, presenting our disruptive and innovative learning method that enables us to combine the best of the real and virtual worlds: the Hybrid Methodology.
The event was organized by the business journal América Economía, and ran from 12th to 14th May. EAE Business School’s presentation was given by Samer Ajour El Zein, the Associate Dean for Undergraduate Programs at the School, and Albert Arisó, the Director of EAE’s Bachelor Degree in Business Administration and Management. They both explained how the Hybrid Methodology works, emphasizing the benefits it offers at an educational and professional level.
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“Students don’t come here to listen. They come her to discuss”
The Director of the Bachelor Degree in Business Administration and Management, Albert Arisó, began the masterclass by giving an overview of the key features that have made this methodology one of the most disruptive approaches in the current educational scene. “The Hybrid Methodology perfectly blends the benefits of the virtual and in-person worlds, which is why it has received recognition from one of the most important business schools, Wharton”, explained the Director.
Dynamism and discussion are some of the key features of this methodology. “Students does not simply come here to sit down and listen, but rather to form part of a dynamic mechanism that, eight from day one, incentivizes participation and commitment by creating groups, generating discussion and analysing practical case studies”.
Moreover, Arisó emphasized that the Hybrid Methodology is designed to ensure that nobody is left behind and that everyone can progress at the same pace. “As well as the real-time and asynchronous classes that enable students to organize themselves, they also benefit from constant personalized tutorials and a sequential model that guarantees a progressive evolution”.
In addition, the professor explained that the Hybrid Methodology gives students the opportunity to acquire rich technological experience with the best communication software and applications used to promote networking and foster the students’ relationship with their classmates and lecturers.
“In the situation generated by the pandemic, this methodology is the solution”
After Arisó’s presentation, EAE’s Associate Dean for Undergraduate Programs, Samer Ajour, gave an in-depth overview of the hybrid methodology’s advantages in the particular case of each Master. However, before this, he underlined how important it has been that this method has enabled students all over the world to continue learning from highly experienced lecturers despite the pandemic, on programs adapted to the characteristics of what will be the new reality.
Ajour then went on to discuss each Master, starting with the Master in Finance, which he described as a practical program with a broad scope, designed to enable each student to apply what they have learned in the real world through case studies.
“I don’t show slides in class. I simply tell the students that the following week we will discuss Cabify and they receive the material and prepare for the class”, he explained. Moreover, he added that, at EAE, there are multiple case studies prepared for discussion.
In the case of the Master in Project Management, Ajour highlighted the fact that it is an extremely practical program that takes into consideration how leading companies in different sectors operate and their organizational systems.
“We put forward a project and try to execute it using the same mechanisms used by leading companies such as Amazon and Apple”, explained the Dean. This is all possible thanks to our BBColaborate software that provides all the services required to guarantee full communication between students and lecturers.
Turning to the Master in Supply Chain Management & Logistics, Ajour emphasized that the program focuses on equipping students to operate effectively in the new reality that is beginning.
“In tomorrow’s world, logistics will be really important and, after the Covid-19 crisis, things will be different, so it is essential to prepare to embrace this new reality”.
With respect to the Master in Human Resources, Ajour also highlighted how useful the program is in terms of adapting to the new reality and the business changes under way all over the world.
“In the new post-Covid 19 world, people are going to change. This Master is designed to equip professionals who can choose the right people in this new world and can communicate and things and organize people”.
The Master in Corporate Communication focuses on strengthening communication in the business sphere. Therefore, there is an emphasis on everything related to communication with customers, suppliers and members of the company’s own team.
“The students can take part in conferences and workshops to gain a first-hand insight into how corporate communications work in different sectors”.
Last but not least, he gave an overview of the Master in Marketing Management and Market Development, explaining that “it is a Master focused on studying and implementing the latest marketing trends, such as neuromarketing, artificial intelligence and big data”.