Two students on the Master in Entrepreneurship and Innovation win EAE’s Entrepreneurship Award with a prize of 10,000 euros

14 de January de 2021

The winning project, Mundooh, is a platform that expands the advertising format portfolio and innovates in the field of outdoor digital advertising
Mundooh took part in the EAE Lab incubator and made it to the final of the entrepreneurship competition of the prestigious university, Babson College.

Two students on EAE Business School's Master in Entrepreneurship and Innovation, Sebastián De Rutté and Jorge Pérez, have won the Entrepreneurship Award presented every year by the School to the best entrepreneurial project, along with a prize of 10,000 euros to invest in the winning idea. Mundooh has developed the first format for mobile digital screens designed to be carried on people’s backs as they walk along the street. The screens can count the number of views received. This information gives a real report of the number of times the advertiser’s campaign has been viewed.

“This award gives great recognition to the work we have done at Mundooh. We will invest the money in product development and improving the technological tools, as well as in implementing the marketing and market positioning strategy”, explained Sebastián De Rutté, a graduate of EAE Business School and one of the co-founders of the advertising platform.

Mundooh took part in EAE business incubator, EAE Lab, where they developed the business concept. It was then picked from 300 candidates as one of the 10 projects to participate in the Propeller phase of EAE Lab, which consists of implementing the project on the market. Moreover, Mundooh made it to the final of the Babson Collaborative Challenge 2020, organized by the world’s leading university in the field of entrepreneurship, Babson College.The Mundooh team also includes Gian Carlo Rossi as the Chief Marketing Officer, and David Ortega as the Chief Technology Officer.

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