The variety of profiles and training, highly rated aspects at Talent EAE Madrid
19 de March de 2019
19 de March de 2019
Round tables including panels discussing the mass market sector with the participation of Coca-Cola and Campofrio, and conferences on new positions and blockchain with BBVA generated a great deal of expectation at the School's Joaquín Costa campus. The first day of Talent EAE in Madrid gave the students and alumni the opportunity to submit their CVs and take part in workshops and company meetings.
Moderated and introduced by Pilar Llácer, the Curricular Internship Coordinator and lecturer at EAE Business School, the round table that got Talent EAE Madrid 2019 under way focused on the positions and competences in the highest demand. The panel discussing this topic included Cristina Agüero, the Senior Manager Talent Acquisition at Coca-Cola European Partners, and Monica Zai, the Human Resources and Transformation Director at Campofrio.
Pilar started the session by explaining that, thanks to the internet, the professional opportunities open to candidates have multiplied. "LinkedIn has brought about great change in the employment market". She then emphasized the importance of experience, of any kind, and a proactive nature, because being different matters. "Exploit whatever you know how to do and tell a different story, because that is what grabs the attention of the company that will hire you".
Cristina Agüero, the Senior Talent Acquisition Manager at Coca-Cola, explained that the new positions in the mass market sector "are related to working very closely with customers to understand their needs and anticipate their problems, thereby enabling them to grow". To achieve this, the Talent Manager emphasized the need to add value through big data, ecommerce, the supply chain and the Agile methodology (based on projects). Mónica Zai, the Human Resources and Transformation Director at Campofrio, highlighted the use of this methodology to develop disruptive products, before encouraging the attendees to work on the professional branding and market positioning.
With respect to the competences that are most sought after by companies in the sector, Cristina Agüero focused on teamwork, a collaborative approach and sharing knowledge: "Driven by the need to create something from scratch, entrepreneurs live with passion and they convey this energy, because they need to do something different". She also mentioned flexibility and adaptability to change. From Campofrio, Mónica Zai added other aspects such as curiosity, energy and passion, initiative, proactiveness and international vision, emphasizing the "benefit of knowing another language and culture for your personal growth and professional future".
Discussing how to adapt to companies' needs and the professional profile, Pilar Llácer explained that you don't find work, you create it. "You have to exploit whatever you have done that is different and make your development fit with what companies are looking for". In this respect, to create a differential CV, Mónica Zai highlighted the importance of keywords and preparing for the personal interview. "You have to think that you are a product and that you are going to sell and grab the customer's attention". Cristina Agüero explained that they are using the latest automation technology at Coca-Cola to screen the candidates who stand out. "I don't spend any more than 9 or 10 seconds looking at a CV". Therefore, she advised the candidates to focus on what they are good at and the value they generate, adding that they should be authentic and look for the job offers that suit them best. "Think about what companies are looking for and what you can offer them".
In terms of new emerging positions, Cristina Agüero explained that positions that have direct contact with customers are growing in importance, while Mónica Zai focused on the supply chain, a strategic position between general management and manufacturing, "which has shifted from an administrative role to a post for expert engineers who add great value to the business".
Blockchain and new positions
A consultant on digital transformation and blockchain, Alberto García Lluis, took part in a round table with Ignacio Villoch, the Open Innovation Senior Ecosystem Builder at BBVA, in a session focusing on blockchain and the changes in positions in the financial system.
Villoch highlighted the new positions specializing in designing user experiences, as well as others focused on big data and data scientists. Alberto García emphasized the new competences required in a fluid professional environment in which there is a continuous process of learning and professional evolution. With respect to talent, Ignacio Villoch underlined the importance of attitude and commitment, listing the key attitudes known as the 4 C's (as well as curiosity): creativity, communication, collaboration and critical thinking. Kevin Barzola, a company manager and student on the MBA attended the fintech round table and took advantage of the breaks to hand his CV in to companies.
Alberto García took a different approach, stating that we are witnessing the digital transformation of talent, for which he establishes the following equation: Competences + values obsolescence. Within the context of this formula, a candidate's attitude has a multiplier effect, as well as having opportunities to apply what they have learned. With respect to the employment opportunities offered by blockchain, Ignacio Villoch focused on the Agile world in which the barriers between technology, business and marketing have been blurred. "How we work has also changed. You have to leave your comfort zone and keep learning continuously". Change is a factor emphasized by Villoch, who highlighted the opportunities that change brings about. "We are living in a time of great change: a change of age, rather than an age of changes".
Preparing for professional interviews and personal interviews with Sandoz and Vino Premier
Julio Wais, the Marketing and Communication Director at beWanted, took part in a Company Meeting in which he explained how best to prepare for work interviews. He analysed aspects including the candidate's functional and cultural fit and their cognitive or learning capacity. The importance of candidates being able to explain their professional career and the work they have done, as well as their cognitive ability, which is of great interest to companies, were aspects also highlighted by Wais, who went on to explain the application of the STAR method: Situation, Task, Action and Result.
The company Sandoz also took part in Talent Madrid EAE, conducting personal interviews with the attendees. The recruitment team of the pharmaceutical multinational emphasized its satisfaction and surprise at the great attendance of the Business School's students and alumni. Moreover, they highlighted the potential shown by EAE students and their diversity in terms of training and origin. With respect to the skills and competences in the highest demand, Sandoz places particular value on curious, humble people who are not looking to form part of a hierarchy and who work well in a team. On its website sandozfarma, the company published the vacant positions they currently have available.
Companies of all shapes and sizes have the chance to benefit from Talent EAE. One such case is the specialist ecommerce platform Vino Premier. Carolina Heredia explained that the company is pleased to be participating once again in what is considered the biggest employability organized by a Business School. Impressed by the variety de profiles offered on the master programs at the campus, the wine trader is looking for profiles related to digital marketing and electronic commerce. As such, the skills they value include teamwork and leadership capacity.