Information and Communication Technologies (ICT) have changed supplier-customer relations for good thanks to the consolidation of the internet and social media as effective customizable marketing tools. We now operate in a new scenario in which the rules of the game have changed. Nowadays, everything is fast, direct, measurable and deliverable anywhere.
The digital ecosystem is a fantastic hotbed of new ways of doing business. Companies have to prepare to embrace this new way of dealing with their customers. Therefore, the employment market demands a new profile of marketing professional with the ability to spot an opportunity to develop new strategies in a digital setting.
Training professionals specializing in the design of communication strategies, commercialization, attracting customers and generating loyalty in online environments.
Gaining a command of the influence of mobility on the user’s or consumer’s behaviour.
Understanding the key factors involved in digital planning, as well as the company’s success and adaptation strategies in the new ecosystem.
Gaining an in-depth insight into the specific tools for measuring and optimizing results in an Electronic Commerce business.
Developing the skills required to effectively oversee planning, design, implementation and management strategies and techniques for the main Electronic Commerce platforms.
Laying the foundations for creating effective strategies and systems for the management of integrated logistics and customer services in B2C and B2B Electronic Commerce settings.
Introduction to the Digital Environment and Principles of Online Marketing - 5 ECTS
Introduction to Electronic Commerce - 5 ECTS
Search Engine Marketing and Advertising - 5 ECTS
Results Marketing - 5 ECTS
Social Media Marketing - 5 ECTS
Design of a Virtual Store - 5 ECTS
Customer Management, Logistics and Regulations - 5 ECTS
Leadership, Team Building and Coaching - 5 ECTS
Employee Wellbeing, Change Management and Health Organizations - 5 ECTS
Minor - 10 ECTS
Master´s Thesis- 15 ECTS
We know that everybody is different and has their own unique interests and professional path to follow. With this in mind, our educational model is designed to let you personalize your studies. Minors are elective courses that ensure that your training is tailored to you, giving you the opportunity to explore cross-profile contents that broaden the horizon of your Master.Discover the minors
To teach at one of the best business schools, you need to have a passion for teaching. Our lecturers have this passion in their DNA, but they are also executives and professionals with a sound knowledge of the current business reality, as well as researchers who contribute relevant knowledge through their studies and publications.
Director del Máster en Barcelona
Licenciado en Ingeniería Informática por la Universidad Autónoma de Barcelona en 2010.
Socio fundador de eComm360 S.L., empresa dedicada a la consultaría y desarrollo de eCommerce, y formador Internacional para agencias y usuarios de PrestaShop, herramienta número #1 en Europa para la venta online.
Trabajó con el Canal de Youtube de Prestashop hasta el 2017, cuando crea su propio canal llamado “Armando Salvador”, donde comparte su conocimiento para crear una tienda online y democratizar algo tan útil y necesario.
Colaboró en ponencias por todo el territorio nacional e internacional, como el PrestaShop Day y eCommerce Success organizado con PrestaShop en Madrid, el eCommerce Conference, o las presentaciones de Univ. Inter. Sek en Quito (Ecuador).