Master in Marketing & Sales

executive MBA

Program Description

marketing and sales full time eae business school

This program will be conducted in English.

The current business environment is evolving rapidly. Globalisation, new information technologies and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. Professionals with solid training, who have a sound knowledge of new modern marketing trends and insight into the organisational aspects that generate corporative value. 

Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master’s degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage. 

With the Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.

El alumno tendrá la opción, al finalizar el período lectivo en Barcelona, de realizar una estancia residencial de dos semanas de duración en Kean University (EE. UU.).

kean university eae business school

Top reasons for doing EAE’s Business School Master Marketing & Sales:

Puntos Clave



The Professional Careers service is focused on guiding and accompanying students to achieve their professional goals and matching their expectations and interests with the jobs market.


International Talent Program

The program aimed at students seeking international professional development, in order to give them maximum visibility amongst the multinational companies collaborating with EAE. Activities are therefore organised such as the Employment Workshops, interviews with head hunters and access is given to international selection consultants around the world.


Marketing Advisory Board. 

The master’s degree study plan is developed along with the Advisory Board of the Marketing and Communication area, formed by professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.



EAE in rankings

Second best master’s degree in the area of Marketing in Spain (“250 Masters, ed. 2017” ranking from El Mundo)


Marketing Plan

Making a Marketing Plan during the master is a key factor, because it helps participants to develop the skills and competences acquired on the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the company's strategic development.


Outdoor Training Program

In order to enhance the development of key skills in a manager, group activities are developed to identify and overcome weaknesses, while simultaneously consolidating strengths.



In direct contact with the sector

EAE a member of the MARKETING ASSOCIATION OF SPAIN AND ADIGITAL The Marketing Association of Spain is a non-profit entity seeking to achieve the revaluation and recognition of the marketing profession and activity. ADIGITAL is the largest multi-sector association of the digital economy.


Major + Minor

EAE has started up the North American Major and Minor methodological system for the first time in Spain, in the place of the traditional optional subject method. 





Business Networking

On the Business Networking cycle, students will attend a series of meetings with professionals from large companies and other EAE students, thanks to which the participants have the chance to expand their network of professional contacts.


Soft Skills program

EAE’s Soft Skills program is intended to help participating professionals complete their training with the strategic mobilisation of their personal skills. It includes ten independent monthly workshops organised along the Emotional Skills Model.


International Residential Program

At the end of the study period, students will have the chance to do a two-week residential stay at Kean University (USA) This residential program comes at an additional cost.


EAE is enterprising

The aim is to give the necessary resources and environment for enterprising students from EAE to develop new business ideas. We accompany the needs of the entrepreneurs and investors, as well as those of our students and researchers.  Some of the particular services we offer are Training, Financing and Accompaniment for EAE’s enterprising students.


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