Program of the MBA en Español

"For its global vision of the company, its multidisciplinary approach, the dedication required from the student and the personal growth that it provides, this program will change your life."

Discover your own path and start changing what you want to change.
April 2024 call with special financial aid program

ADMISSION

Format Full Time

Learning Method On-Campus

Duration / Credits ECTS 12 months / 70 ECTS

Language Spanish

Campus Barcelona / Madrid

Early bird discount Call April 2024

A global world, driven by uncertainty and change, needs versatile, creative and highly adaptable People. Companies require responsible leaders capable of designing strategic approaches for their organizations with the vision and talent that this playing field requires.

EAE’s Full-Time MBA is a full-time learning adventure where you will develop your leadership skills, acquire a global vision of business and develop your critical thinking skills. Through the program, you will gain confidence in decision-making, enhance your perspective and strengthen your competences, while gaining a command of essential management techniques and tools. Moreover, on this Master, you will create an excellent network of friends and colleagues through the EAE community and Business ecosystem.

What are you going to learn in the program?

✓ Environment and global markets

You will gain in-depth knowledge of the external variables that affect every organization, as well as the foundations for analysing them. Moreover, you will learn the key concepts related to Marketing, Digital Marketing and customer satisfaction and experience, with the aim of developing the strategies required in the current everchanging business environments.

✓ Talent Management

You will learn the composition of the company’s Human Resource and examine techniques in relation to leadership, talent management, organizational behaviour and social responsibility.

✓ Strategic management
You will analyse the concepts and strategies that are available to organizations to enhance their growth and development in international markets. Moreover, you will discuss concepts associated with business initiative, which enables an entrepreneurial vision to develop and launch new businesses.

✓ Strategic resources
You will develop the key strategic aspects for decision-making, which will have an impact, both when embarking on new entrepreneurial ventures or businesses, and when starting internationalization processes.

Objectives

LEADERSHIP IN ORGANIZATIONS

Develop capacities such as teamwork, motivation, communication, business ethics and social responsibility.

BUSINESS CHANGE MANAGEMENT

Develop the power to anticipate and adapt to change to enhance the competitiveness of your organization.

VISIÓN GLOBAL E INNOVACIÓN

Apply the latest technologies and manage with the flexibility required in new markets and the evolution of society.

TOTAL CRÉDITOS

Module 1

Environment and global markets

Current socio-economic context - 5 ECTS:

Economic environment
Financial System and markets
Fiscal and Legal
Sustainability and enviroment
Legal tendencies

Marketing and commercialization in international environment - 5 ECTS:

Marketing strategies
Comunication
Digital Marketing and e-commerce
Sales Management

Capital intelectual y gestión del talento - 6 ECTS

Gestión del capital humano
Cross cultural management
Diversidad e inclusión
Gestión del cambio

Module 2

People Management

Intellectual capital and talent management - 5 ECTS:

Human Capital Management
Cross cultural management
Diversity and inclusion
Change managemen

Management Skills - 5 ECTS:

Emotional intelligence
Negotiation skills
Disruptive Leadership
Soft-skills

Emprendimiento e Internacionalización - 6 ECTS

Digital Business & Innovation
Agile Project Management - PRINCE2 y SCRUM
Growth Hacking
Design Thinking
Análisis de las estrategias de internacionalización
Mercados Internacionales

Module 3

Strategic Resources & Strategic Management

Finance for decision making & Management Control - 5 ECTS:

Investment and financing decisions
Financial markets & start up ecosystem
Financial Risk Management
Company appraisals and M&A
Accounting
Financial planning and control
Budget management
Business Intelligence

Strategic Management & Digital Transformation - 5 ECTS:

Competitive advantage
Strategy Management
International Strategy
Business Game
VUCA environment a digital ecosystem
Leadership for sustainability
Disruptive technologies for digital business
Business Performance Analysis & Emerging Techs

Module 4

Business Transformation

Analytics from Business and Industry Perspective & Customer Analytics - 5 ECTS:

Social and economical context for Big Data
Business strategy and Big Data
Big Data infraestructures and componentes in business context
From Big Data to Business Analytics
Technology map and systems
Data Strategy & Data Análisis
Reporting & Dashboards
Google Analytics

Module 5

Entrepreneurship

Project Management in the digital world: landing strategies - 5 ECTS:

Digital Business & Innovation
Agile Project Management - PRINCE2 y SCRUM
Growth Hacking
Design Thinking

TOTAL CRÉDITOS

Module 1

Environment and Global Markets

Business, government, and international economics - 6 ECTS

Sales management - 6 ECTS

Module 2

People Management

Leadership, behavior and social responsibility - 6 ECTS

Human Resources Management - 6 ECTS

Module 3

Strategic Resources

Financial management - 6 ECTS

Technology and operations management - 6 ECTS

Module 4

Strategic Management

Strategic management - 6 ECTS

Comprehensive company analysis - 6 ECTS

Module 5

Minor

Minor - 10 ECTS

Module 6

Internship

Internship - 6 ECTS

Module 7

MBA Thesis

MBA Thesis - 9 ECTS

We know that everybody is different and has their own unique interests and professional path to follow. With this in mind, our educational model is designed to let you personalize your studies. Minors are elective courses that ensure that your training is tailored to you, giving you the opportunity to explore cross-profile contents that broaden the horizon of your Master.

Find out about the Minors

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An International Panel of Experts

Teaching at one of the best business schools requires a passion for teaching. Our professors have it in their DNA, but they are also managers and professionals who know the business world well and researchers who contribute relevant knowledge through their studies and publications.

Alejandro de Pablo

Director del MBA en Madrid / Director of the MBA in Madrid

Más de 25 años de experiencia directiva en sectores como Mass Market, Entretenimiento, Enseñanza y Audiovisual. Doctor en Economía de la Empresa. Licenciado en ADE por la Universidad Autónoma de Madrid.