According to research by ManPower, around 40% of employers report a lack of talent. In one of its articles on the situation of the employment market, Forbes magazine concludes that we are not facing an employment crisis, but rather a skills crisis. Professions with a large digital content have given rise to the so-called ‘zero-unemployment professions’ because there is a lack of professionals on the employment market, with companies entering into a frantic battle to attract and retain these professional profiles.
The World Economic Forum carried our research in which it revealed that, by 2020, the 10 skills in the highest demand will include creativity, capacity for complex problem-solving and critical thinking. Within this context, methodologies to foster innovation and a customer-oriented approach, such as Design Thinking & Customer Experience, have taken on a hugely significant role.
These methodologies are an increasingly common practice in the way companies work, including the most traditional organizations, over the course of their digital transformation process, in their attempts to become more agile and respond better to the demands of the market by adopting the approaches to work employed in startups.
The objective of the Master in Design Thinking & Customer Experience is to create innovation professionals equipped with the conceptual and practical tools required to develop successful innovation and Design Thinking & Customer Experience processes in companies, focusing on the use of tools and methodological techniques, using empathy-based strategies to put themselves in their potential customers’ shoes, and detecting unsatisfied needs, developing their creativity and applying it to resolve real business problems, and reflecting on their own profile as potential innovation professionals, particularly with respect to their attitude to risk, error and uncertainty.