Home Máster en Patrocinio, Organización de Eventos y Protocolo Presentation Master en Patrocinio, Organzacion de Eventos y Protocolo

Master in Sponsorship, Events Organization and Protocol

"We show you how to strike the balance between efficacy and ethics when making strategic decisions, and to measure your organization's reputational risk.”
Mencía de Garcillán, Director of the Master

ADMISSION

Format Full Time

Learning Method Classroom

Duration / Credits ECTS 12 months / 70 ECTS

Language Spanish

Campus MAD

Early bird discount Intake Open 2021

Enrolled

Madrid 34 free spots

The Global Alliance for Public Relations and Communication Management emphasizes that strategic communication is becoming a key factor in view of the growing need for cooperation, productivity and empathy with different stakeholders. In the 21^st Century, along with the expansion of technology and the need for public and private organizations to have an increasing well-crafted and defined public image, the fields of sponsorship, events organization and protocol are undergoing unprecedented growth.

One clear demonstration of this is the increasing level of resources that organizations allocate to these tools, which take on a strategic role in projecting an organization’s corporate and institutional identity and reputation at both an internal and external level. This growth has led to a dramatic increase in the demand for professional profiles specializing in the effective management of these strategic communication instruments used for institutional purposes, who are equipped to operate in a market in which traditional communication actions are no longer sufficient.

EAE Business School’s Master in Sponsorship, Events Organization and Protocol gives students a firm grasp of the techniques and approaches that enable them to ensure the effective public projection of their organization, as well as a comprehensive knowledge of the most useful tools for defining and fine-tuning identities, organizational visibility and positioning in space and time, all from a revitalized, contemporary perspective aligned with modern demands.

We keep moving forward

The need for professional training is constant as the world around us is uncertain. In this new reality, we have developed protocols and methodologies in order to make sure that our students can continue to receive high quality education and keep developing professionally at our Madrid/Barcelona campuses, through virtual presence, using the Hybrid format or being anywhere in the world. We are a community committed to education, wellbeing and everyone’s safety.

Find out how at We Make it Safe

International Talent Program

If you aspire to have an international professional development, you will have maximum visibility among the multinationals that collaborate with EAE through Employment Workshops, interviews with headhunters and international selection consultants.

Residential program in India

The students will have the option to participate in a two-week international residency in the SDM Institute for Management Development (Mysore, India). This residential program has an extra cost for the student.

Advisory Board

The master tuition plan is developed in collaboration with the Marketing and Communication Advisory Board, formed by professionals from companies such as Unilever, Sony, Mango, Nielsen, Nisan, OgilvyOne, Heineken, Endesa, BP, La Caixa and Dockers, among others.

Business Networking

Events with professionals from leading companies and other students, which enable you to expand your network of contacts. In 2018, we organized meetings with executives from companies such as Google, Vodafone, Accenture, Intel, Cepsa, Bacardi and Telefónica, to name just a few.

Prestigious Partners

We are members of Spain's leading communications associations, including DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA.

TOP 22

Amongst the best business schools in the world

América Economía 2019

TOP 50

Amongst the best MBAs in Europe

QS Global MBA 2019

TOP 30

Between the best Communication Masters in Europe

Eduniversal Best Masters Ranking Worldwide 2017-2018

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EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), Post office box 221 of Barcelona, or by email to lopd@eae.es. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.

Master in Sponsorship, Events Organization and Protocol

We keep moving forward

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