Scrum Master LinkedIn: ‘The Power of Your Personal Brand’
21 de June de 2022
21 de June de 2022
The traditional curriculum vitae seems to have lost the battle against the new transmedia formats that highlight intangible aspects of our profiles — a video, a comment or a file as a sample of your professional performance is a better presentation card than the classic enumeration of courses or degrees you have.
Today, it’s essential to develop your capacity to build your own personal brand in the social network par excellence: LinkedIn. “It’s important to keep up stable intangible brand aspects of you as a professional/person and not as a legal entity”, points out Sandro Arrufat, Communication and Institutional Relations Director at Santander Financial Institute. Being on LinkedIn is a must, since it gathers the majority of recruiters and professionals in charge of hiring new employees. That’s why, not only must you be on that social network, but you must “be there the right way”. But, how do you do it? Just follow these few basic tips and you’ll have an easier journey towards improving your value proposition.
Build your own personal identity – Your presentation in the bio is the first thing everyone will see, so it must clearly state what your goal as a professional is. Brief, visual and concise. Stay away from excessive reiterations. You must offer a clear picture of who you are, what you do and which aptitudes define you.
Don’t neglect your network of contacts - Networking also defines who you are and it adds to your professional description. Efficiency in your network comes from those contacts which LinkedIn classifies as first degree connections. Strengthening those connections and sharing interests, accomplishments and knowledge will boost your personal brand.
Update your information constantly – Your profile will charm recruiters if you’re active and constant, but also if you have good timing. Update your profile, post frequently, recommend information that may be interesting to others… And do all of this using the services that LinkedIn provides — mentions, hashtags, multimedia content, recommendations, etc. Tools, used in the right way, will add value to your profile.
Make sure you stand out from the rest – I know this may seem like the hardest one to do, but it is the most important one. That which sets you apart from other professionals will be the defining element when it comes to your future job. How do you work on your identity? Personalise your content, organise it, create a calendar for posting and be mindful of the material you share.
Following these steps will guarantee you —in general— a correct exposure of that which defines you as a professional. But don’t forget the most important aspect of them all: “Stay away from personal topics on LinkedIn. Let’s protect our image and our company’s image”.
Engagement is the level of commitment that users have with a certain brand. Well… the same is true when on LinkedIn. It’s crucial to generate engagement, not only for your network of contacts, but also, and most importantly, so that recruiters are attracted to your speech and the way you present yourself in the professional universe. With this in mind, there are some things you must do:
If you want to have a solid online profile, you must become a committed user and seek commitment from your network of contacts. In this new paradigm, where the hardest part is to stand out, only a real value proposition will allow you to gain ground against your competitors.
You can watch the full webinar on “LinkedIn: The Power of Your Personal Brand” here.