'Kids Me', the new online store exclusively for mothers, in the new session of Café & CEO
On Friday 27th February, we had the opportunity to enjoy a new session of Café & CEO at EAE’s Barcelona Campus. This monthly series aimed at current and former students of Executive Programmes aims to bring together senior directors and executives to share personal and professional experiences.
On this occasion, it was our pleasure to welcome Anna Ferrer, CEO of Kids Me, an online stored dedicated to mothers with young children. In the session, she explained the guidelines that she and her three partners had to follow to create an online world dedicated to trends in children’s fashion and interior design. The project originated from their constant search for suitable products for their own children.
“The idea behind this company comes from the need to create a universe designed for women with children and we believe that the ideal solution is to create a platform dedicated to fashion, design, decoration and culture – an entire universe with a language aimed at the mothers more than the children.
Kids Me is an online shopping centre dedicated to children. The idea is based on a multi-brand universe with prestigious national and international brands available through permanent stores. It is a magazine of ideas and new suggestions for kids, where everything can be bought.
“At KIDS ME, we search for products that are on trend and which offer innovation, sustainability, functionality and quality. The idea was to find products around the world that have that certain ‘Kids Me’ something, that highly special aspect that mothers value. Here the idea is to create an extremely comprehensive range with this unique point.
When you set up an online business, you need to be prepared to be brave and have an entrepreneurial character. You have to accept that you can make mistakes, having several successes and failures at the same time, but you have to overcome them and fight for your idea”, said Anna.
The idea has gradually grown to become a great project that now brings together a team of people with a common goal: satisfying a group of parents that are looking for something different and high quality for their children.
Attended by the School’s students, the session made a real impact on the participants, who had the chance to clear up their doubts in a question and answer session at the end.
Click on the image to watch a summary that Anna gave us during the event: